Erik Eliason

To test our theories and apply key learnings from this research paper we decided to launch a niche daily deal site in the local travel industry. We chose this industry because of the average price point for vouchers, the inherently social nature of travel, and personal interests in discovering interesting places outside of our hometown. [...]

4.1 Consumer Demographics Groupon and Livingsocial are the leading daily deal websites in the United States with approximately 19.25 million and 10 million email subscribers respectively. This nearly 30 million user base is the source of demographic data used in the following analysis. Our research found that the average daily deal consumer is a 28 [...]

Daily deal websites have revolutionized how local merchants attract new customers. Traditional tools for attracting new customers included online advertising, paid search, newspaper ads and local publications. However, these paths were expensive for the average mom and pop restaurant and new customers were not guaranteed. 3.1 Process for Merchants Below is a diagram which describes [...]